Thursday, September 11, 2008

A No-Paper Newspaper

Will readers pay to subscribe and advertisers sign on?
"You'll see, in the next 12 to 18 months, a wave of electronic-newspaper devices," says Russell Wilcox, chief executive of E Ink, the MIT spinoff whose technology powers the Kindle, Sony's Reader and other competitors. Roger Fidler, a former newspaper executive who now researches and consults on e-readers at the University of Missouri, cites three requirements for e-newspapers to really catch on with consumers: the devices require larger screens (to allow room for better display of stories, photos and ads), color screens (a must for advertisers) and lower prices (the Kindle currently sells for $359).
Newsweek

No comments: