Did anyone stop to consider the environmental implications?
Fast Company
The total outlay in greenhouse gas emissions for this little experiment based on loose estimates comes to 150 tons of CO2 equivalent, similar to the output of 15 Hummers or 20 average Americans for an entire year, and a 16% increase over the carbon footprint of a typical print publication.
Is this anything more than a stunt?
The Guardian
With the circulation of magazines and newspapers declining and the seeming unstoppable rise of digital media, some industry observers believe print is doomed. Alan Rusbridger, editor of the Guardian, has famously said that the most recent purchase of printing presses might well be the paper's last.
I love stupid gimmicks.
Gizmodo
So, Esquire, I'm glad you're reaching for boldness, but to make history, you're going to have to have a clearer understanding of the future of publishing and what your under-30 readers really want from you digitally.
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