Digital magazines a click away

Zinio and similar ventures could be a lifeline as young readers migrate to Internet and electronic devices for news.
USA Today
Zinio is at the vanguard of digital publishing. It has created electronic versions of over 750 magazines, including BusinessWeek, Elle, Redbook, Playboy and Car and Driver. Consumers access them from their PC, iPhone or iPod Touch anytime — before magazines hit newsstands. Zinio gets a cut of sales as online distributor, Maggiotto says. Consumers pay publishers for online editions — be it for a subscription, single issue or back issue. The digital editions let readers click on links embedded in articles and ads to peruse video, audio and related stories. That, no doubt, is pleasing the growing ranks of digital magazine subscribers.