Facing up to declining print advertising revenue
Rick Edmonds, a media business analyst at The Poynter Institute, says online advertising revenue will need to grow continuously, and grow a lot, in order to break even with print ad revenue, and it has been reported that online ad growth is stalling. Despite this, he says he could be wrong about newspapers being around for a while. Print advertising could continue to decline even more than it has in recent years and news sites could “get a second wind” by improving their design, multimedia content, and news content, ultimately, of course, attracting more readers who no longer want to pay for their watered down print version when more content is available online for free.
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