International E-Reading Conference 2008

IFRA conference Sept. 18-19 2008 in Paris
Why do Orange, Les Echos, the New York Times, Amazon or NRC Handelsblatt have so much confidence in the future of the e-reader? For what reasons have already thousands of readers adopted these tools flexible? Some see the advent of e-reading as a partial response to the questions of distribution and production costs. Others have become aware of the emergence of a new demand on the part of the consumers for offline reading of books and newspapers. The market is promising, as evidenced by the success of Amazon's Kindle. Although the tools are still in their infancy, they are growing up very, very fast. Prices will also drop. But for this new offering to work, publishers must not lose any time in positioning themselves on the market: what offering? what content? what navigation and what design? which services to build on the new functions of these electronic tools? Not to forget the prospects for advertising. The e-reader battle will be won by the combined efforts of all publishers ... The objective of this event is to help newspaper companies to explore the opportunities for business in mobile e-reading and to identify new ways to develop strong and profitable products in this area.
IFRA