E-Ink Makes Strides in Japan

Uses span mobile phones, wrist watches, train station signs
Sriram Peruvemba, vice president of marketing at E Ink Corp., talked with blogger Pradeep Chakraborty. He described the work E-Ink Corp. is doing in Japan with Sony on eBooks, with Casio on the mobile phone GzOne, with Citizen on signage products, with Seiko on wrist watches, with Hitachi on mobile phone case art display, with Teraoka on Ink In Motion signs, with Toppan on train station arrival/departure information signs. The low-power usage of e-ink is attractive for cell phones. "We see sub-segments of the mobile phone market that is disatisfied with the amount of use per battery charge with current LCD technology," Peruvemba said. "We see opportunities for customers to make a unique fashion statement with their products by using our displays. Our displays are slightly thicker than a sheet of paper, so, it is easy to incorporate them as the outside skin of a mobile phone."
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